Audiences in media

In order for a product or text to be effective, institutions need to closely analyse their audience in order to determine the best way of appealing to them. the audience are an individual or collective group of people who read or consume any media text e.g radio listeners, television viewers, newspaper and magazine readers, web traffic on web sites. Media producers want to know the age, gender, race, location and by this method of categorising  it is known as demographic, once they know this they can begin to shape their text to appeal to a group with known reading/viewing/listening habits.

Social Classes 

In the UK we have a social grading scale called the 'ABC1 Demographic' which helps the media as well as institutions. It describes, measures and classifies people of different social grade and income and earnings levels, for market research, social commentary, lifestyle statistics, and statistical research and analysis. The grading scale is split into three classes: the upper class, middle and working class.

The Upper Class are people inherited with wealth and great power. The Middle Class are what the majority of the UK population is currently in, businesspeople, shop owners and professionals. The Working Class are people working with agriculture, mine and factory workers.

This is the first grading scale which started at A and ended with E but it got out dated

This is the newer grading scale that goes with '1-8' and even the old equivalent grade in the right hand column.

This is the population of how much percentage of the demographic are in each sector.

This research is very interesting and helpful and will make me be more aware of what I need to consider when creating and planning for my magazine.

Maslow's Hierarchy of Needs

In 1943, Maslow stated that people are motivated to achieve certain needs, when one need is fulfilled a person seeks to fullfil the next one and so on till the top of the table. It remains valid today for understanding human motivation, management training, and personal development and It is believed to be said that only 1% or 1 in 100 people ever reach the top level of self-actualization. 

The Maslow's Hierarchy of Needs five-stage model is below:-

1. Biological and Physiological needs- air, food, drink, shelter, warmth, sex, sleep.
2. Saftey needs- protection from elements, security, order, law, stability, freedom from fear.
3. Love and Belongingness needs- friendship, intimacy, affection and love, - from work group, family, friends, romantic relationships.
4. Esteem needs- achievement, mastery, independence, status, dominance, prestige, self-respect, respect from others.
5. Self-Actualization needs- realizing personal potential, self-fulfillment, seeking personal growth and peak experiences.
This research is very interesting and helpful and will make me be more aware of what I need to consider when creating and planning for my magazine.