Friday 18 December 2015

Researching My chosen genre in-depth: Acoustic

Having decided to do an Acoustic Magazine for my project, i thought it would be ideal to look more in depth and to analyse other magazines of the genre, to figure out what the conventions are and to get a basic idea what to include in my magazine design. Lastly, it would be good too understand about more information on the genre itself too.
What is the genre Acoustic?
Acoustic music comprises music that primarily uses instruments which produce sound through entirely acoustic means, as opposed to electric electronic means.  Acoustic music is varied, as there are many different approaches you can take towards it.However the conventions of music, keep the songs fairly slow-paced and always have a significant meaning behind them. I think this is one of the reasons i chose this genre, as i like music to tell a particular story, and allow you to connect and feel the emotions of the song.
Target Audience
Both men and women aged around to the late teenager stage to early twenties who wear similar, smart and casual clothes to the artists and the majority of people who enjoy an acoustic vibe as well.
What artists are in the Acoustic Genre?
Jack Johnson, Collie Caillat, Ed Sheeran, James Blunt, Tenacious D and many more.
What instruments are in the Acoustic Genre?
Acoustic music instruments can be classified into two areas: Air and solids. The most commonly used air instruments are pipe-like. The most commonly used solid instruments are strings, bars and membranes. Some examples of the instruments are flute, trumpet, guitar , piano, drum, trautonium etc.
Acoustic in Magazines
The ''Acoustic'' magazine is a very popular magazine and it is a British glossy publication that concentrates on only acoustic music. Originally, it was bi-monthly publication, however, now it has changed into a monthly magazine. The typical conventions you would find in this magazine are features such as:
-Reviews, Guitar reviews, Artist interviews, Guitar lessons, Tricks, Vintage guitar advice and lastly, many of it's columnists are famous guitarists and musicians.
Representations in magazines
In magazines i found that the artists are typically represented as 'raw' and 'organic' with mostly a natural background or just a plain coloured background. Women and men are shown to be angelic with normally a slight smile on there face. They are almost always photographed with their guitar; an acoustic artist guitar is often very personal to them and can be recognisable symbol that they're remembered by such as the paw-print sign on Ed Sheeran's guitar which is now a graphics for an album cover.
Front Covers of Acoustic Magazines


  • The main images seem to use direct address by giving you eye contact. 
  • The majority hold guitars and act like they are playing them.
  • The headlines are very thick, bold and take up the whole of the upper section of the magazine.
  • The appearance on the magazines are quite crowded with sub-headlines, competitions and other information that's inside the magazine.
  • The emotions on the characters are quite calm and pleasing to look at. You feel very welcomed when looking at there emotions.
  • They both dress wearing white which are gentle colours to wear.
  • They both use buzz words like 'EXCLUSIVE' which is an effective technique to include as it will catch the readers attention as there is something inside that is new for them to read.
  • They both have similar themes colours of white, black blue and red.
  • Both of the magazine covers consist of a range of thick and thin fonts which makes the magazine look interesting and pact with information.

3 comments:

  1. You might want to consider the target audience here as well as the reasons for the representations offered?

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